Customer Relationship Specialist
If you are an animal lover and would like to grow your career with a company that is on the growth, PAWfect Spa will be the place to go. At PAWfect Spa, we are passionate for our four legged and our two legged clients. That’s why we’re committed to provide the best services available in town. We will provide a fun, challenging and rewarding opportunity for you to develop your career. Most importantly, it means welcoming people who deliver great care and people who honor their commitments. People like you.
PAWfect Spa is located in the Yorkville area (Avenue Road & Dupont St.). Currently, we are recruiting a Digital Customer Relationship Specialist position.
Our Digital Customer Relationship Specialist’s role involves 50% e-commerce and digital marketing operations and 50% customer service support. Distribution of responsibilities will adjust according to the pet grooming busy seasons.
Primary Responsibilities
Implement and maintain customer’s registration and on-line payment processes
- Manage our customer accounts daily by supporting customers to book appointments through our information system
- Work side by side with our IT consultants to maximize SEO optimization, social media uploads, chat line responses to customers
- Strategize, execute, and manage marketing campaigns end-to-end to drive growth, profitability, and brand visibility. This includes conducting keyword research, initial setup, daily performance optimization, and data-driven reporting.
Google Optimization
- Creation and optimization of Google Ad Campaigns
- Have in-depth knowledge and experience with Google Analytics, Google Tag Manager, Google Search Console and Google Looker Studio (Formerly Data Studio), and the ability to use data to drive optimization decisions.
Website Optimization
- Implementing and managing the technical aspects of SEO campaigns to improve our website’s ranking and visibility in search engines, including website architecture, on-page optimization, canonicalization, duplicate content analysis, and structured data markup.
- Work closely with the operational team on recommendations for ads, testing, and brand consistency in description writing, images, and ad assets.
- Regularly monitor analytics to track and report on the effectiveness of campaigns and identify areas for improvement. Implementing strategies that yield higher conversion rates and sales.
- Ensure campaigns do not exceed weekly and monthly ad spend budget.
- Stay current on SEO and ecommerce industry trends and best practices
Secondary Responsibilities
This role will also support our customer service lead, comprising roughly 50% of their day-to-day responsibilities.
- Work with customers via phone/email answering product questions, responding to appointment inquiries.
- Process payments
- Staying up to date with ongoing events, sales campaigns and process changes.
- Update our company knowledge base pertaining to product and customer inquiries
Our Ideal Candidate
- Experience working in the E-commerce industry will be an asset
- Takes initiative to stay up to date on SEO, social media and digital marketing trends
- Likely has a bachelor’s degree in marketing, Communications, or a related field
- Google Ads Certified in Search, Display, Shopping, and Video good to have
- Exceptional written and verbal communication skills with the ability to maintain a clear and consistent brand voice
- Ability to work independently and manage competing project timelines.
- Works well in a team environment
Languages: English – Required
Work Eligibility: Canada – Preferred
Requirements Summary: Candidates must meet both the Education and Experience Requirements.
Education Requirement
Are Working Towards or Have Earned Any of the Following: Diploma
Studied at least one of the following subject areas:
- Business and Management
- Computer Science and Information Technology
Preferred year of study: Graduate
Interested parties, please send your resume to ctang@pawfectspa.com